Edit: This article has been edited now that I know who was responsible for this campaign!
A few days ago Greenpeace launched an elborate hoax, setting up a fake Shell website, inviting people to create their own strap lines to photographs. This was incredibly well done, and as such has gone viral. I was totally taken in myself, and so here are some of their great pictures below. Enjoy : )
Go easy with the social media guys if you do not know what you’re doing!
It was Andrew Simms who alerted me on Twitter about this campaign. I don’t know if he was in on the gag, but credit where credit is due to Greenpeace for creating an excellent campaign.