Greenpeace’s Shell’s Disastrous “Let’s Go Public” Ad Contest

Edit: This article has been edited now that I know who was responsible for this campaign!

A few days ago Greenpeace launched an elborate hoax, setting up a fake Shell website, inviting people to create their own strap lines to photographs. This was incredibly well done, and as such has gone viral. I was totally taken in myself, and so here are some of their great pictures below. Enjoy : )

Shell advertisement by Sean

Shell advertisement by Marcel

Shell advertisement by Lord Gruesome

Shell advertisement by Keith

Shell advertisement by Egilaslak

Shell advertisement by Dan

Shell advertisement by Donna

Go easy with the social media guys if you do not know what you’re doing!

Shell Advertisement by Harisankar H

It was Andrew Simms who alerted me on Twitter about this campaign. I don’t know if he was in on the gag, but credit where credit is due to Greenpeace for creating an excellent campaign.

3 responses to “Greenpeace’s Shell’s Disastrous “Let’s Go Public” Ad Contest

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