Rethinking business strategy for a sustainable future

This is an article by Maria on how strategy can be re-thought from the perspective of holonomic thinking.

The Nature of Business

A new logic is now required in the formulation of business strategies, a logic that recognizes the holistic and dynamic environment organisations are required to operate in.

This is a guest article written by Maria Moraes Robinson, a consultant, lecturer and co-author of Holonomics: Business Where People and Planet Matter, Strategy Management: Experiences and Lessons of Brazilian Companies and The Strategic Activist.

Each year thousands of organisations engage in a strategic planning process. This includes adapting the existing strategy and rethinking fundamental assumptions, a process which involves many people from various departments and levels of leadership. Traditionally, the approach involves a study of future scenarios, an assessment of external and internal environments, a competitor analysis, a risk assessment, a SWOT analysis, and the definition of strategic guidelines for future project decision making.

These strategy practices were developed within the old logic of yesterday’s paradigm where the world is…

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