At the end of April Maria and I will be travelling to Athens where we will be taking part in the two-day summit EcoLogic, an event inspired by our book Holonomics: Business Where People and Planet Matter.
EcoLogic is being hosted by New Wrinkle and supported by Apivita, alongside the Brazilian Embassy in Athens, and the Spanish Embassy in Athens which we are extremely grateful for. We will be joined by special guest Joan Antoni Melé Cartañá from Triodos Bank who will be discussing money and awareness.
The website for the event has just launched where you can book tickets, and you can see it here: The Eco-Logic of the New Economy
Last week Maria and I were interviewed by Efimerida Syntaktonefsyn, a major independent newspaper in Greece, discussing Holonomics and our new book and framework Customer Experiences with Soul. Here is the interview in English:
1) What is Holonomic approach and its elements and why should we care?
Many businesses and entrepreneurs are now searching for new business models with many focusing almost entirely on new technology and innovation at the expense of contemplating what these developments mean for us as human beings.
We have created the Holonomics approach, which is based on an extremely profound level of systems thinking and the five universal human values of peace, truth, love, righteousness and non-violence. By helping people to explore the four ways of knowing the world – thinking, feeling, sensing and intuition, we can help expand their level of consciousness and therefore better understand what lies behind the many methodologies and frameworks in use in the business world today. This results in solutions which transform the whole organisation – the people, strategies and ways of working.
2) Why we should align a brand’s sustainability efforts with the SDGs?
The Sustainability Development Goals allow companies to report information on sustainable development performance using common indicators and a shared set of priorities. They also provide a framework allowing deeper conversations and the building of stronger relationships with the not-for-profit and NGO sector. This allows brands to implement systemic solutions which authentically engage both their customers and also a wider range of stakeholders, such as the local communities in which a business is present.
Any profound change can only be realised with an expansion of consciousness. So when working with organisations we always start with a process which we call a ‘the dynamics of seeing’, which helps people to see and think dynamically and understand the foundations and dynamics underlying the many methodologies and business tools which an organisation is already using.
We define sustainability as ‘the quality of our relationships’. It is the implementation of the universal human values which forms the basis of improving relationships throughout the whole organisation and business ecosystem. This leads to improved communication, deeper engagement of people with the business strategy and more agile ways of working and leading projects.
Our approach demands that business leaders develop a certain level of humility to be able to appreciate and understand the lived experience of those people whose daily realities may be extremely different to their own, but who play a critical role in implementing the strategy and delivering what we call customer experiences with soul.
Our new book Customer Experiences with Soul introduces the holonomic circle, a new tool which provides a holistic framework for designers, entrepreneurs, leaders and managers to explore the principles underlying the dynamics of soulful experiences. This starts with a look at authenticity across the brand and organisation, which we define as the maximum coherence between what a person says, what they mean and how they act.
4) Can we talk about interesting holonomic business practices and strategies around the world?
We are based in Brazil and here there are a number of visionary business leaders and organisations which fully embody a holonomic approach to business.
Laces and Hair is a hair spa with four different units in São Paulo. Each one is adorned with natural vegetation, they are constructed with natural wood and brick. Using the latest sustainable technologies such as water recycling, solar energy and natural sunlight for lighting, clients are able to relax and feel as if they are at home, rather than a more artificial salon environment.
The co-founder of laces and Hair is cosmetologist Cris Dios who has dedicated her life to developing sustainable and naturally healthy hair care products. The hair care philosophy of the spa is based on the idea of “slow beauty” which follows in the footsteps of the slow food movement. The focus is not on creating a momentary hair style for when the client steps out of a beauty salon, but in teaching clients how to care for their hair at home.
The experience of Laces and Hair is whole, with the soul of the company fully and authentically expressing itself through every part, including the company’s investors, suppliers and manufacturing partners, and of course every member of the team in each spa.
Another example where we implemented our Holonomics approach comes from Hospital Sírio Libanês in São Paulo, one of the most important hospitals in Latin America, headed by Dr. Paulo Chapchap. One of the core values of the hospital is calor humano (human warmth), which is the sense of friendliness, empathy and care that every member of staff has with each patient and guest of the hospital. The leadership of Hospital Sírio Libanês is fully holonomic in the sense of understanding how the lived experience of patients represents one of the most important dimensions of healthcare and not just the medical procedures carried out.
For more information about EcoLogic in English please see: The Eco-logic of the New Economy: Holonomics in Athens