Holonomics @ Schumacher College: Designing Flourishing Businesses with Soul

Credit: Holonomics Education

Ever since the launch of our first book Holonomics: Business Where People and Planet Matter, many people have been contacting Maria and myself to ask when we were going to be able to offer one of our Holonomics workshops in the UK. We are therefore very pleased to announce that our new course, Holonomics: Designing Flourishing Businesses with Soul, will be taking place at Schumacher College in January 2019.

Photo: Simon Robinson

The college was founded in 1990 with the first course open to students in January 1991. It is based in the beautiful grounds of the Dartington Hall estate, Totnes, Devon, and is regarded as one of the world’s leading international centres offering transformative learning for social and environmental issues.

Photo: Simon Robinson

We have designed this course course to help executives, changemakers and entrepreneurs take a radically new holistic approach to business design which encompasses strategy, customer experience design, product and service development, business modelling, gamification, branding, communications, leadership, training and stakeholder engagement. This five-day intensive is the most comprehensive introduction to Holonomics, providing a deep level of content, case studies and practical exercises on each theme and which also includes personal mentoring for those participants who wish to bring specific challenges they are working on.

Course Contents

Holonomics is a powerful approach for the profound transformation of organisations. This course has been created to help people make a practical impact on the evolution and sustainability of businesses based on universal human values and the expansion of consciousness.  We will be introducing their framework, tools and method in their entirety, from the development of an organisation’s strategy, to the creation of flourishing business models and the implementation of customer experiences with soul.

Our Holonomics approach brings together strategy, innovation, design, systems thinking, spirituality, nature’s interconnectedness, philosophy, literacy, physics, biology, business and the five universal human values of peace, truth, love, righteousness and non-violence all together in a way that opens people’s eyes to uncommon dimensions of thought that have very practical applications.

Credit: Sustainable Brands Bangkok

This course will provide people with the tools, knowledge and inspiration necessary to both design and implement transformational programmes inside organisations, including public, non-governmental, and social and ecological initiatives, which engage senior executive teams, employees and whole workforces, and stakeholders across the entire ecosystem. It has been designed to help empower leaders with deep insights across every activity within the organisation, such as strategy, HR, innovation, sustainability, planning and operations in order to be able to create new strategies, innovation processes and ways of working across teams, departments, divisions, businesses and ecosystems.

Credit: Holonomics Education

The tools and techniques included in this course will be taught in a highly practical manner with the inclusion of real case studies. Participants will leave with both inspiration and also clear action plans for how to put the teachings into practice in businesses, enterprises, and not-for-profit and governmental organisations. The course includes a unique combination of themes and content, such as the Balanced Scorecard methodology, as well as new tools such as the Holonomic Circle and the Flourishing Business Canvas.

These elements will all be brought together from the perspective and philosophy of Holonomics, therefore demonstrating how the tools, techniques and methodologies can all combine into one single coherent and systemic approach which will empower people to make authentic new business paradigms a reality.

Holonomics and The Dynamics of Seeing

One of the most important dimensions of the Holonomics approach is ‘the dynamics of seeing’. The reason is that within general business practice there is an implicit assumption that the world ‘out there’ is a given and that people simply have different opinions about it. One of the qualities of a truly great designer is that the manner in which they experience the reality is dynamic, always searching for new ways of seeing and understanding the world.

Credit: Pixabay

The importance of the dynamics of seeing to developing a more profound understanding of systemic business strategy, flourishing business models and customer experience design cannot be underestimated. All of us have the capacity to evolve if we develop an expanded level of consciousness but we also have to develop awareness of the barriers which can prevent us from achieving this.

Customer Experiences with Soul

Customer experience design is the forgotten dimension of sustainability. We need to transcend what have now become well-defined approaches and definitions of customer experience, to help companies understand why their offerings are no longer resonating with people, and how to develop a profound understanding of the lived experience of every single person whose lives our organisations touch.

Credit: Pixabay

The Holonomic Circle is a tool which encapsulates the Customer Experiences with Soul framework, and which articulates the meaning of soul in a design, business and branding context. It provides a holistic framework for designers, corporate entrepreneurs, creative leaders and those starting a new business or initiative to explore the principles underlying the dynamics of soulful experiences. It does so by linking the tools, techniques and frameworks for developing customer experiences with soul with an exploration of the questions of authenticity, purpose and human values.

The Flourishing Business Canvas

The Flourishing Business Canvas provides a common language for describing and designing enterprises with a diverse range of stakeholders and goals. It builds an understanding of interconnections of the organisation, its products and services with its communities and the world: Economically, Socially, Environmentally.

Photo: Simon Robinson

It enables broader, deeper and richer conversations about all aspects of value co-creation. And it provides the context to enable stakeholders to collaborate around shared goals informed by their values – enabling teams to align on key strategic decisions.

Systemic Business Strategies and Balanced Scorecard

Balanced Scorecard methodology is the fifth most used management tool in the world. Created from a systems thinking philosophy, it was revolutionary when introduced as it does not simply focus on financial outcomes; rather it translates organisational strategy into four classical perspectives: the financial perspective, the customer perspective, the internal perspective and the learning and personal development perspective.

Credit: Pixabay

Every major issue therefore which has an impact on overall performance can be given the same level of importance as financial matters. Balanced Scorecard also takes a systemic approach to the integration of long term, medium and short term views, allowing people to understand and encompass all the issues facing their organisation, such as sustainability and community relationships.

Balanced Scorecard is therefore not just a methodology which is only to be used in a corporate context. It can be used to help develop and structure the strategy for many forms of organisations and activities, such as towns and cities, governmental projects, NGOs and educational initiatives, for example Todos Pela Educação (Education for All), Brazil and the city of Barcelona, Spain.

For all of these reasons, Balanced Scorecard can contribute to fostering a collective sense of authentic wholeness in an organisation, when implemented by a conscious leadership from a wider systemic perspective, with a strong sense of values and purpose.

Course Brochure

What will participants gain from taking part in this course?

  • How to take a radically new approach to strategy development, business modelling and customer experience design;
  • How to implement new paradigm thinking in corporate environments, startups and social and environmental initiatives;
  • How to prepare an organisation for a world which is volatile, uncertain, complex and ambiguous;
  • Fully integrate your purpose, goals and strategy with your product, service design and platform design, and customer experience;
  • Implement human values across whole organisations and ecosystems;
  • Develop long-term and more meaningful relationships with customers, stakeholders, employees and communities;
  • Engage people from every level of the organisation and across the value-chain.

Who is this course aimed at?

  • This course will appeal to professionals, entrepreneurs, activists and changemakers who are looking to develop more sustainable business models and who wish to understand how to really impact a business or organisation at all levels, both strategic and operational.
  • The course has been designed to help people shift their understanding of design, innovation, strategy, leadership and branding. It provides the guidance needed for developing, structuring and implementing customer experiences with soul, and building and growing authentic businesses and organisations which honour what it is to be human in our world.
  • The course will be of interest to people from a wide variety of backgrounds and roles including executives, senior management, public administrators, organisational development professionals and business educators.

Fees and Further Information

For fees and information on how to contact Schumacher College and register for the course, please visit the course page: Holonomics – Designing Flourishing Businesses with Soul

And if you would like to read more about Holonomics and Customer Experiences with Soul, here are some introductory articles:

A Declaration of Wholeness: Satish Kumar Discusses Holonomics

Fritjof Capra and Margaret Wheatley on Holonomics

Seeing and Living in Authentic Wholeness

The Transition to Holonomics Thinking

Helping Business to Listen to Nature through Deep Ecology

Wholeness and Finding the Spirituality in Science

Seeing and Sensing Wholeness in Nature and Organisations

Belonging Together in Nature – Deepening our Sense of Systems in the World

Customers, Experiences and Soul

How can Brands Express Wholeness, Being and Soul?

Developing Authentic Wholeness in Organisations through Balanced Scorecard

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s