Maria and I introduce our book Customer Experiences with Soul: A New Era in Design by explaing how for us, the most disruptive word we can use in innovation is soul. For this reason we were really delighted to receive an invitation to speak about our work at this year’s Disruptive Innovation Festival, the world’s largest online festival of ideas.
The online event is curated by the Ellen MacArthur Foundation, a non-profit organisation whose mission is to accelerate the transition to a circular economy. It will be streamed live from the 6th to the 23rd of November, with a hugely interesting schedule of films, podcasts and live sessions.
The DIF enables participators from a global network to share, discover and learn from some of the world’s brightest start-ups, innovators and entrepreneurs.
The foundational philosophy of the event is that we should start to shift the focus from treating the symptoms to tackling the root causes by going back to the beginning and designing differently.
The three principles for a circular economy are:
- Design out waste & pollution;
- Keep materials and products in highest value use;
- Regenerate natural systems.⠀
The three focal themes of this year’s festival are cities in transition, materials and design, and people and the economy. The festival will also be looking at the future of food, reimagining learning, reinventing business and thinking in systems. So some of the questions the festival will be seeking to answer include the following:
- How might we design an economy that still functions for business, lifts people up to a standard of social living and has environmental benefits?⠀
- As the economy continues to evolve, how can we ensure that people get access to the goods and services, materials and components they need to help them live and prosper?
- What type of economy do we want to live in?⠀
- With the 21st century economy already shifting away from a ‘bottom line’ approach to measuring success, and with computational power, digitisation and the mobile internet opening up endless new opportunities, how are businesses evolving to keep up with and take advantage of this shift?⠀
- With their high concentration of resources, capital, data, and talent over a small geographic territory, could cities be uniquely positioned to drive positive change and a new transition?
- What will it take to make tomorrow’s cities everything that we promise they’ll be today?⠀
- How can we design more personalised methods of teaching and learning that tap into what it means to be human, rather than based on a production factory line?⠀
- What are the implications of systems thinking in this new way for business, design and the wider economy?
- How can we create systems of food production which avoid soil quality degradation, fossil fuel dependence and high losses?
For those people who may not be so familiar with the concept of the circular economy, there will also be a series of introductory talks designed to cover the most fundamental aspects of this approach to economics and design.
As part of both the People and the Economy and Reinventing Business themes, Maria and I will be discussing Customer Experiences with Soul on November 16th. We will look at what happens when you combine the best global design practices with Brazilian heart, Western philosophical insight and timeless Eastern spiritual wisdom.
We will be introducing our holistic framework for designers, corporate entrepreneurs, creative leaders and those starting a new business or initiative to explore the principles underlying the dynamics of soulful customer experiences. This was created in order to provide the guidance needed for developing, structuring and implementing customer experiences with soul, helping people to build and grow authentic businesses and organisations which honour what it is to be human in our world.
The festival was created to spark conversations with a global audience by inviting people to share disruptive ideas and stories relating to design, innovation, people and planet.
If you would like to join in, you can sign up for a MyDIF Account which allows you to comment and interact with other viewers during live sessions and on catch up afterwards. Additionally you can use the hashtag #thinkdif on social media to put your questions to the speakers and get involved in the debate.