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Category Archives: Brands and Branding

Putting the Soul into the Experience Economy

June 4, 2017by Simon 5 Comments

A couple of weeks ago I gave two presentations on Customer Experiences with Soul at FCE Pharma and FCE Cosmetique, the largest expo in Latin America covering pharmaceuticals and cosmetics. […]

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Brands and Branding

Apivita – Where Purpose, Values, Beauty, Well-Being and Customer Experience Meet

May 4, 2017by Simon 2 Comments

Last week Maria and I were in Athens where we were participating in The Eco-Logic of the New Economy, a new event created by New Wrinkle, and which was inspired […]

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Brands and Branding

How People, Brands and Countries Around the World Are Living Their Purpose

October 20, 2016by Simon Leave a comment

Last week, I had the great pleasure and honour to take part in the second annual edition of Sustainable Brands Bangkok, which was founded by Dr. Sirikul ‘Nui’ Laukaikul, who […]

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Brands and Branding

Courageous Optimism – A Personal Review of Sustainable Brands San Diego

June 9, 2015by Simon 2 Comments

Sustainable Brands San Diego is the annual showcase gathering of the Sustainable Brands community, and following our plenary presentation and workshop at Sustainable Brands London, Maria and I were invited […]

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Brands and Branding, Events

Brands which treat customers like idiots are not sustainable

November 30, 2014by Simon 1 Comment

At Sustainable Brands London this year, one of the aspects that really stood out for me was the focus on how storytelling can be used to help brands engage their […]

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Brands and Branding

Guest Article: Maria Moraes Robinson – Sustainable Brands and Universal Human Values

October 28, 2014by Simon Leave a comment

In our book Holonomics: Business Where People and Planet Matter we discuss five universal human values which are the basis of the Human Values in Education programme which was created […]

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Brands and Branding

Contemplating Parts and Wholes with a Walk Down São Paulo’s Most Enchanting Street

August 4, 2014by Simon Leave a comment

Maria and I were back at Sustentare Business School this weekend teaching MBA students about chaos, complexity, holonomic thinking and strategy. One toy I have that makes a great visual […]

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Brands and Branding, Complexity, Place

Holonomic Thinking and Sustainable Brands – Co-creating our Future

July 23, 2014by Simon Leave a comment

Sustainable Brands was founded in 2006, with the vision of developing a global community of business innovators who would come together to co-create the future of commerce. The network has […]

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Brands and Branding

Guest article: Brand Economics and Solving the Coca-Cola Problem – Gunther Sonnenfeld

June 23, 2014by Simon 2 Comments

I am very pleased to introduce this in-depth look at both what is leading brands to engage in inauthentic and non-sustainable activities by Gunther Sonnefeld. It is well worth a […]

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Brands and Branding, Guest articles

From Economic Brand Value to Holonomic Brand Value

March 29, 2014by Simon 4 Comments

I have had a really interesting couple of days at the Sustainable Foods Summit in São Paulo. This was the first Latin American edition of this international summit, organised by […]

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Brands and Branding, Events, Holonomics

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