Putting the Soul into the Experience Economy
A couple of weeks ago I gave two presentations on Customer Experiences with Soul at FCE Pharma and FCE Cosmetique, the largest expo in Latin America covering pharmaceuticals and cosmetics. […]
Category Archives: Brands and Branding
Apivita – Where Purpose, Values, Beauty, Well-Being and Customer Experience Meet
Last week Maria and I were in Athens where we were participating in The Eco-Logic of the New Economy, a new event created by New Wrinkle, and which was inspired […]
How People, Brands and Countries Around the World Are Living Their Purpose
Last week, I had the great pleasure and honour to take part in the second annual edition of Sustainable Brands Bangkok, which was founded by Dr. Sirikul ‘Nui’ Laukaikul, who […]
Courageous Optimism – A Personal Review of Sustainable Brands San Diego
Sustainable Brands San Diego is the annual showcase gathering of the Sustainable Brands community, and following our plenary presentation and workshop at Sustainable Brands London, Maria and I were invited […]
Brands which treat customers like idiots are not sustainable
At Sustainable Brands London this year, one of the aspects that really stood out for me was the focus on how storytelling can be used to help brands engage their […]
Guest Article: Maria Moraes Robinson – Sustainable Brands and Universal Human Values
In our book Holonomics: Business Where People and Planet Matter we discuss five universal human values which are the basis of the Human Values in Education programme which was created […]
Contemplating Parts and Wholes with a Walk Down São Paulo’s Most Enchanting Street
Maria and I were back at Sustentare Business School this weekend teaching MBA students about chaos, complexity, holonomic thinking and strategy. One toy I have that makes a great visual […]
Holonomic Thinking and Sustainable Brands – Co-creating our Future
Sustainable Brands was founded in 2006, with the vision of developing a global community of business innovators who would come together to co-create the future of commerce. The network has […]
Guest article: Brand Economics and Solving the Coca-Cola Problem – Gunther Sonnenfeld
I am very pleased to introduce this in-depth look at both what is leading brands to engage in inauthentic and non-sustainable activities by Gunther Sonnefeld. It is well worth a […]
From Economic Brand Value to Holonomic Brand Value
I have had a really interesting couple of days at the Sustainable Foods Summit in São Paulo. This was the first Latin American edition of this international summit, organised by […]
