On this page you will find some of my key articles. You may also be interested in my book reviews and guest articles from invited writers such as Fritjof Capra, Iain McGilchrist, Alan Moore and David Seamon.
Integration of Holonomic Thinking in Educational Leadership Development Courses, Andrea Somoza-Norton, Simon Robinson and Maria Moraes Robinson, Journal of Management Science and Business Intelligence, 2017, 2–1,
May 2017, pages 1-8
doi: 10.5281/zenodo.581
ibii-us.org/Journals/JMSBI/
ISBN 2472-9264 (Online), 2472-9256 (Print)
Harvard Business Review
Simon Robinson and Maria Moraes Robinson, Não Comece um Negócio, Comece uma Cruzada (Don’t Start a Business, Start a Crusade), Harvard Business Review Brasil, March 2016, HBR Reprint R1603G-P
Maria Moraes Robinson and Simon Robinson, Holonomic Thinking – Como transformar estratégias e resultados por meio de um novo sistema operacional mental, Harvard Business Review Brasil, April 2014, HBR Reprint R14004H-P
Liderança em transformação em ambientes complexos
Holonomics
Customers, Experiences and Soul
Helping Business to Listen to Nature through Deep Ecology
Wholeness and Finding the Spirituality in Science
How can Brands Express Wholeness, Being and Soul?
Belonging Together in Nature – Deepening our Sense of Systems in the World
How we can discover wholeness by going into the act of seeing
Seeing and Sensing Wholeness in Nature and Organisations
Capra Course Masterclass: How to Engage Organisations with Systems Thinking
Capra Course Masterclass: Strategy for Activists
Putting the Soul into the Experience Economy
Apivita – Where Purpose, Values, Beauty, Well-Being and Customer Experience Meet
The Green Spa Network Interviews
Trying to Get to the Milk by Way of the Cheese Part One
Trying to Get to the Milk by Way of the Cheese Part Two
Trying to Get to the Milk by Way of the Cheese Part Three
Integrated Reporting and Holonomic Thinking: The Re-envisioning of Organisations
Pathways Through Holonomics Part One
Pathways Through Holonomics Part Two
The Rediscovery of Colour (Supplemental Material for Holonomics)
Leadership
Dear Green – A Flourishing Coffee Business in the Heart of Glasgow
Corporate Punks – A Contradiction in Terms?
Dialogue on Leadership: Women in Science and Engineering
The Disruption of Disruptors and the Dynamics of Being
Dialogue on Leadership: Simon Sinek on Why Great Leaders Make You Feel Safe
Dialogue on Leadership: Generation Flux Say Goodbye to Org. Charts
Successful Leadership in the Sharing Economy – The Journey to Authentic Dialogue
People, Platforms and Purpose: Gunther Sonnenfeld Discusses Business Design and the Future of Work
Dialogue on Leadership: Fritjof Capra – Living Systems, Leadership and Agile Organisations
Narratives, Knotworks and Authentic Networks
How Tackling Envy is Key for Leaders in the New Economy
Beware of Knotworks – Networks with Ego
On Creativity, Ego and Transformational Leadership
Developing Sustainable Leadership and Holonomic Thinking
Dialogue on Leadership: Luís Norberto Pascoal, President of DPaschoal
Dialogue on Leadership: Presidents who Practice Mindfulness – Two Amazing Examples from Brazil
Dialogue on leadership: An evening with Otto Scharmer
Dialogue on Leadership: Rob Hopkins on the evolution of the Transition Towns Movement
Dialogue on Leadership: The Transition of Organisations in Brazil with Mônica Picavêa
Dialogue on Leadership: Maria Auxiliadora’s Meditation on Starlings
Dialogue on Leadership: Maria Auxiliadora on Goethe the Business Guru
Dialogue on Leadership: Discussing sustainability with Jochen Zeitz, CEO of Puma
The most important dialogue group in Latin America part one – Transition consciousness in action
The most important dialogue group in Latin America part two – Discussing sustainability
Strategy
The Future of Value Generation – Value Propositions Where People and Planet Matter
From Economic Brand Value to Holonomic Brand Value
Strategy Execution Summit 2013: A Evolução Necessária na Gestão da Estratégia
Strategy Execution Summit 2013 Day One: The Transition of Business
Strategy Execution Summit 2013 Day Two: The Transformative Learning Journey
Strategy Execution Summit 2013: Ducks, Rabbits and Wittgenstein
The Necessary Evolution: The Strategy Execution Summit, São Paulo – August 2013
Leadership in Transformation in Complex Environments
Intuition, feeling and ethics in organisations
Sustentare – Brazil’s visionary business school
Brazil’s first forum on Bioeconomics
Brazil’s second forum on Bioeconomics
Brazil’s Second Bioeconomics Forum: Homo Evolutis – Are You Ready For Genetically Modified Us?
Discussing sustainability at the Strategy Execution Summit 2012, São Paulo, Brazil
Strategy Execution Summit 2011: Reflections on four days with Satish Kumar in São Paulo
Book Review: Business Model Generation
Rotten Apples part 2: A Simple Way to Recycle Your Old Computer
Dialogue, Design, Innovation and Creative Thinking
Pushing the Boundaries of Creativity in our Lives – Lessons from Ride
Where Design Thinking and Complexity Collide
Customer Experiences with Soul
Setting Out Clearly the Challenge for Web 4.0 Search and Social
Reflections on Quantum Wholeness
Algar Group – Engaging Whole Organisations for Innovation in Times of Crisis
If Paradigm Shifts are Dead What Next?
This is Service Design Thinking – the 2014 Service Design Talks, São Paulo
Some notes on Business Design, Customer Experience and Systems Thinking
Holonomic Brand Values: What can we learn from a Brazilian gym?
Playing with Holograms and the Gamification of Philosophy
BT’s OnePhone – Understanding the difference between the customer experience and design thinking
Strategy Execution Summit 2013: Customer Experience, Lived Experience and Seeing the Whole System
Brazil’s Innovation Forum 2013
A Brief (and Personal) History of Mobile Telephony 1992 – 2002
The Human Factor: BT’s Design Thinking and Business Design in the early 1990s
Dialogue, Conversation and the Art of Laura Tetrault
Classic Paper – Dialogue: A Proposal
Reflection on Dialogue and Peter Senge’s “Ladder of Intention”
Brazil’s Innovation Forum 2013
If Design Thinking is Dead then What Next?
Can a 10 kg lump of clay help us see better than Google’s new glasses?
A tale of two airlines: Brazil’s Gol and Azul
Let’s Hack Brazil! Thoughts on the implications for Twitter’s move into Brazil
Innovation, creativity, dialogue and trust: a recipe for success for Brazil
Holistic Thinking, Creativity and Innovation (a short video in English with Portuguese subtitles) (English/Português)
The Phenomenology of Game Design
Why visionaries, design thinkers and business leaders need to study the history of science
Porque visionários, design thinkers e líderes de negócios precisam estudar a História da Ciência
Complexity and Chaos
A Biology and Business Worthy of Life – The Paradigm Shift of Organisms and Organisations
Book Review: The Systems View of Life: Part Two – Into the Phenomenon
Book Review: The Systems View of Life: Part One – An Exploration of Themes
White Paper: Changing mental models of complexity in Brazilian MBA students – a high impact approach
Complexity, Flow, Mindfulness and Holonomic Thinking
Exploring Chaos, Fractals and Bifurcation
Why people in HR need to become masters of complexity and chaos
The Blind Spot of Generation Flux
O Ponto Cego da Geração Flux (Português)
Can Generation Flux Learn from Starlings
Making Sense in a Complex World – References
Changing mental models of complexity: “Now I define complexity as a window on the world”
Reflections on my two days at Sustentare Business School
Changing Mental Models of Complexity
On the Cutting Edge of Chaos – Chaos and Complexity, Creativity and Innovation in Business
The Garden of Cosmic Speculation
The Importance of Framing when Moving to Non-Linear Thinking
A Review of Santa Fe’s Complexity Explorer MOOC and the Future of Education
Book Review: Smart Swarm – Using Animal Behaviour to Change our World
Book Review: Thinking Like a Plant: A Living Science for Life by Craig Holdrege
Transition, Consciousness, Phenomenology, Hermeneutics and Story Telling
Brands which treat customers like idiots are not sustainable
The Hermeneutic Dimension of Living Organisations
Some notes on storytelling and sensemaking
The Expression of Phenomenology in Business
Understanding metaphors of organisations through the two modes of consciousness
Star Wars and the Intersection of Game Play with Storytelling – Changing Our Collective Stories
Intuition, Paradigm Shifts and the Four Qualities of Knowing
A slightly deeper look at Storytelling
The saying of what you meant to say – a deeper look at Storytelling
I’ll wash your mouth out with soap and water – literally
Book Review: Will McInnes – Culture Shock – A Handbook for 21st Century Business
The Value of Phenomenology and Hermeneutics
Sustainability
The Development of Truly Authentic Sustainable Brands
Lyf Shoes – A Radical New Sustainable Product Design Paradigm
Authentic and counterfeit wholes in São Paulo
Harmonia 57: São Paulo’s living, breathing eco building
Ciclismo na Grã-Bretanha: O que o Brasil Pode Aprender?
A Day in The Life: Our Toxic Lives
The BCI Network: Biomimicry for Creative Innovation
São Paulo hid its rivers so that cars could pass
NATO’s Seven Policy Switches for Global Security
Book discussion: The Nature of Business by Giles Hutchins
Grow Small, Think Beautiful: Ideas for a Sustainable World from Schumacher College
Smart Cities
Developing smart cities, smart regions and smart technology in Florianopolis, Brazil
New Cities Summit 2013 São Paulo – Review Day One
New Cities Summit 2013 São Paulo – Review Day Two
Ingrid Stefanovic introduces ‘The Natural City – Re-Envisioning the Built Environment’
Goethe and Henri Bortoft
Henri Bortoft’s Lecture on Goethean Science
Artistic Consciousness and Rudolf Steiner’s Theory of Colour
Understanding the Disclosive Role of Language
An Instance Worth a Thousand Bearing All Within Itself
Tributes to Henri Bortoft (1938 – 2012)
Simon Robinson remembers Henri Bortoft
Henri Bortoft in his own words
Book Review Taking Appearance Seriously Henri Bortoft
What can Goethe teach people in business? Otto Scharmer interviews Thomas Johnson
Blistering Barnacles! What I learned from reading Darwin
How many potatoes can you see?
Exploring Gadamer’s Truth and Method
Exploring Gadamer’s Truth and Method: The Truth and Experience of Art
Exploring Gadamer’s Truth and Method: The History of Hermeneutics
Exploring Gadamer’s Truth and Method: Elements of a Theory of Hermeneutic Experience
Exploring Gadamer’s Truth and Method – Language as the Medium of the Hermeneutic Experience
Exploring Gadamer’s Truth and Method – Final Reflections
Exploring Wittgenstein
Arrogance Eats Ontology for Breakfast
Exploring Wittgenstein: The Early Years
Exploring Wittgenstein: Transition
Opinion
In Praise of Globo TV’s Navegador
Compassion, Forgiveness and Joia Rara – Further Thoughts
In Praise of Joia Rara – Brazil’s Buddhist Soap Opera
Compassion, forgiveness and Joia Rara – further thoughts
The Romantic Conception of Life in Joia Rara
The Problem with the Problem of Women in Philosophy
Developing self-esteem in school children in Brazil
I never want to hear Brazil say sorry for their sport
The Revolutionary Music of Brazil
Onde estão as camisetas escritas em português? (Where are all the t-shirts written in Portuguese?) (Article is written in both English and Portuguese)
Transition Consciousness 
am looking forward to reading your work/blog I don’t delve enough.
soon come
Thanks for sharing!! Happy Christmas and new years.
Michelle